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Sarawak malysia12/27/2022 Legacy impact has been defined as the scheme of things in pursuit of economic prosperity, social inclusivity, and environmental sustainability aligned with the Sarawak government’s post Covid-19 Development Strategy. To facilitate the strategy, BESarawak aims for more legacy-driven business events, which include improving the local and national advocacy of legacy impact. At the heart of BESarawak’s strategy is legacy impact, the collective term for the long-term benefits that are hauled in by business events to drive social, sectoral, economic, environmental, and political developments. They are destination branding and marketing, destination development, business development, capacity building, data development and digitalisation, stakeholder collaboration, financial support, and good governance. The vision is to establish Sarawak as a leading second-tier business events destination in the ASEAN region by championing legacy impact, thus delivering significant economic transformation, social development, heritage and cultural conservation, and sustainable best practices by 2030.Įight focus areas were identified and designed to accelerate economic recovery, enhance brand awareness, improve local industry standards, and provide additional support to business event organisers. The organisation is under the Ministry of Tourism, Creative Industry and Performing Arts with the mission to drive sustainable and thriving business events in Sarawak. Their roles and services are to assist in convention bidding, financial, and in-kind support, delegate boosting and marketing, venue, and vendor support, new event development, and itinerary development for corporate meetings and corporate incentives. A HOLISTIC APPROACH TO SUCCESSFUL BUSINESS EVENTSīusiness Events Sarawak, formerly Sarawak Convention Bureau which was established in 2006, is now known as BESarawak, a non-profit company funded by the Sarawak Government to help associations, societies, corporate organisations, and government agencies to organise and execute homegrown, national, and/or international business MICE events (meetings, incentives, conventions, exhibitions).
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